The modern pest control company
We are present in many countries and each country has its own way of doing business. We have different market positions, different types of competitors and differences in our service portfolios. We also have a lot in common – and the common denominator for all countries is pest control. Therefore we have a brand promise which describes who we are and what we do on a global level. Our brand promise is: The modern pest control company. This means that we are the most modern alternative in pest control. Everyone wants to be modern, but our intention is to own the word ‘modern’ in our industry. There is no set definition of ‘modern’, which means that we can make our own – and by doing so, we differentiate ourselves from our competition. Anticimex defines modern as working with prevention, embracing new technology and offering sustainable solutions.